Brand

The Harlow brand tells our story, and our story is our promise of what Harlow delivers to potential investors, from developers through to businesses to education and homeowners:

  • Colour, Culture, Sculpture.
  • The Science of Change.
  • Lifestyle; London and local.

To help promote the Harlow story, we have created a brand design that reflects these unique selling points of our town. A visual representation which, in an instant, reminds us of these attributes whilst building community cohesion and delivering one clear marketing message – we are Harlow, come and join us!

The brand design pack is free for all local businesses and organisations to use, and has been expertly designed to work alongside existing brands. The different elements give you the control and flexibility to turn the focus up and down – it can be referenced as subtly or obviously as you need.

The pack comes as a digital toolkit with helpful guidelines on use and includes:

  • Full set of logos and unique designs.
  • Showreel – a two minute promotional video for Harlow which can be shown on screens, websites and during presentatons.
  • Gallery of professional photography. Fantastic photography from around Harlow which can be used in any promotional material – useful for marketing on a budget.

The options for using the brand are limitless, so you can really get creative. To give you inspiration, below are some examples already used by our Harlow Ambassadors.

If you are interested in using the branding, please fill out the form below and we can send over the files – not a graphic designer? Don’t worry, we are always on hand to help.

    Storybook

    Our Discover Harlow Storybook goes into more detail about what makes Harlow special. It shares our ‘big idea’ for Harlow and the three themes that make up the Harlow story:

    • Colour, Culture, Sculpture
    • The Science of Change
    • Lifestyle: Local and London

    You can read the book on our Discover Harlow Issuu page